Juggled up with the problems of managing different marketplace portals and keeping them updated?
The change in customers’ shopping behavior in the past few years has made it very difficult for sellers to manage their stores. But on the other hand, there are some Magento sellers who have opted for another method to sell online efficiently with the use of Magento eCommerce Integrations.
Now you must be thinking about what a Marketplace eCommerce Integration is?
Marketplace eCommerce Integration is a communication between a marketplace and a seller using an API interface. It works on the various features available in the marketplace like creating the product, deletion of product, updating a product, retrieval of order, shipping order, order cancellation, acknowledging an order, managing refund of orders. These features help in the integration of the marketplace API.
What are the basic steps involved in every Integration?
The steps involved in the Integration are-
- Creating a Seller Account on Marketplace
- Installation of the module
- Setting Up Account
- Product Settings
- Store Inventory Settings
- Order Management
To know more about the marketplace integration click here.
Benefits of Magento Multichannel Marketplace Integration:
- No need to switch between platforms
- Inventory Synchronisation in Real-Time
- Improve the Product Reach Globally
- Reduce Manual Work, Saves Time and Money
- Stay Updated with all store Activities
- Provide a better customer experience
- Efficient Multi-Channel Sales management
- Improve your store SEO and Visibility
- More Chances to Win Buy Box
- Automated Management of Orders
Let’s go through these benefits of Magento multichannel marketplace integration in detail.
No need to switch between platforms:
The first and foremost benefit of using a Magento eCommerce integration is that you need not switch between various platforms. Just a single Magento platform is enough for you to sell smoothly. Magento being one of the best eCommerce platforms is preferred by both small and large scale merchants. So your business size does not matter. Also, you can access multiple selling accounts of different marketplaces or the same marketplace with the help of Magento eCommerce integration.
Also Read: An Ultimate Guide on Magento Multi-Channel Selling Solution
Inventory Synchronisation in Real-Time:
Magento Multichannel marketplace integrations are specifically designed to update the sellers about the inventory. The stocks are updated on all ends, i.e. in the Magento store and on all the connected marketplaces you are selling. This saves the time of the merchants and updates about the real-time inventory status. It also is time savvy as they need not update the inventory manually. To make you understand this in simple terms let me give you an example –
Suppose you have 100 products and you sold 25 from one of your integrated marketplaces, then all the remaining stock. i.e., 75 will be updated in all the connected marketplaces automatically through Magento multichannel marketplace integration.
Also Read: How to Build a powerful multi-channel eCommerce business on Magento
Improve the Product Reach Globally:
Integrating with a marketplace benefits in attracting a larger audience to your product listings. Therefore with a marketplace eCommerce integration, you can sell globally, also you need not have multiple warehouses to keep your stock- a single warehouse will work to manage your stocks. Selling globally with an eCommerce integration gives sellers exposure to foreign investment opportunities, boosts store reputation, and helps to diversify the store to different markets. Selling on a popular marketplace of a specific region gives you much more exposure to the business. Owing to a lack of confidence, many shoppers avoid purchasing items from small websites. Hence a marketplace is an excellent place to get noticed by potential buyers and persuade them to purchase your products. Even a small amount of exposure globally will result in significant sales and revenue.
Also Read: 5 Best Marketplaces Every Seller Must Consider for MultiChannel Selling
Reduces Manual Work, Saves Time and Money:
Another benefit of Magento Multichannel integration in the list is that it reduces manual work by making the selling process automated. Hence separately promoting the brand name through different marketing processes may be ineffective at times. In that case, there may be a significant loss of sales as well as a waste of time. The most simple methods for popularising your brand do not guarantee success. Marketplaces come into play in this situation. They not only have a larger forum for creating a digital storefront, but they also entice the heaviest users.
So the marketplace eCommerce integration helps sellers to manage all the multichannel sales through a single dashboard. Not only this saves time for the sellers but also sellers can create listings in bulk for all the connected marketplaces instead of doing it manually one by one. All this is just not time savvy but it also saves money by not investing extra to make themself a brand.
Stay Updated with all store Activities:
Using a Magento eCommerce integration, sellers will never be left behind about their store updates. Be it new order creation, order rejection, low stock, etc., all the updates are continuously received by the seller and can be easily tracked. Staying updated about their store status not only makes a seller aware but also helps him to stay competitive.
Provide a Better Customer Experience:
Another benefit of Magento multichannel marketplace integration is building trust among the target audience and customer satisfaction are the main factors that every seller wants. Magento marketplace Integration helps you to improve customer service and make the site user-friendly. The better your store is, the sales. Providing an easier checkout process, various payment methods, etc., helps the customers to trust you more, and in this, Magento acts as a savior. By using Magento integration, all these processes are simplified for the customers.
Also Read: Multi-channel Selling: Experience eCommerce At It’s Full Potential
Efficient Multi-Channel Sales Management:
Selling on just one marketplace is not enough for the sellers now to grow their business. When online shopping is a trend the customers prefer to check various marketplaces before buying, so sellers are more inclined towards the option of multichannel selling. To make a presence globally and sell on multiple channels, Magento integrations are one of the best choices. It helps in the sales management in a very simplified way to manage the store through a single centralised dashboard.
Improve your SEO and Visibility:
It’s important that your goods appear on the first page of search results to draw customers’ attention to them. There is no point in selling a product if it is not visible to the customers. Marketplaces can also aid in the promotion of your brand and SEO strategies. By exposing your product to more users, listing it on an online marketplace with the Magento Integration will help you boost your SEO ratings.
Since a seller has to perform multiple marketing activities for his store that requires efforts and funds which is not possible to do manually as an individual seller. So here the marketplace integration helps to perform all the marketing activities easily. Also if selling through a leading marketplace then because of its high Domain Authority(DA) your products will be given priority in the search results. With the Magento multichannel marketplace integration, the search result feed is updated with the latest name of the product, price, reviews, etc. that helps in boosting the sales through SEO.
Also Read: A Comprehensive Guide on Importance of Magento Store Optimisation
More Chances of Winning Buy Box:
Being a buy box seller or using repricer tool on giant marketplaces like Amazon, Walmart, etc gives you a lot more recognition, and selling through a marketplace eCommerce integration increases your chances of winning it. The buy box helps the sellers to remain competitive in terms of pricing, quality of product, getting positive customer reviews, exposure of the products to a larger audience, efficient shopping experience to sellers. The marketplace extension benefits the sellers to become buy box eligible and take their sales high. Using Magento marketplace eCommerce extension sellers can grab the buy box/repricer strategy to rank their product higher than their competitors.
Automated Management of Orders:
The Marketplace eCommerce integration provides an experience of the most innovative and simplified eCommerce order automation benefit. This allows the automated order importing mechanism to the sellers with an easy order management process. The orders are auto acknowledged as the new order is received on the marketplace seller panel and it is automatically imported to the Magento panel.
So these were the benefits of Magento Multichannel Marketplace Integration.
But are you a large-scale seller using ERP and wondering if you can integrate it with Magento or not?
ERP integrations are for large-scale business sellers when they cannot handle the sales load alone. Magento multichannel marketplace integrations are fully Magento-based, so there is no point in worrying about your ERP system. The linking of the orders, products, etc., is done automatically with the help of Magento ERP integration. Whatever update is done on the marketplace, that gets updated in Magento as well as the ERP.
Note: Despite whichever service provider’s ERP sellers are using, they can still easily link their store with Magento marketplace integration.
“If you are a large-scale seller who does not have an ERP system and also wants to integrate your store with Magento, then Connect with Us. ”
Wrapping it Up
In a nutshell, choosing Magento eCommerce integration for your business is the best option to opt for growing sales and making your business a brand globally. CedCommerce- Magento Bronze Solution Provider provides sellers with the best market Magento integrations for Community, Enterprise, and Cloud sellers to connect their stores with marketplaces like Amazon, eBay, Walmart, Etsy, etc.
Contact us Today to onboard on Magento!
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