Considering the global pandemic and a great relief for SMBs, Google has now made its Shopping listing free for all businesses. Bill Ready, President of Commerce at Google put out an announcement letter describing, “Beginning next week, search results on the Google Shopping tab will consist primarily of free product listings, helping merchants better connect with consumers, regardless of whether they advertise on Google.”
Further explaining how this translates for different segments
“ For retailers, this change means free exposure to millions of people who come to Google every day for their shopping needs. For shoppers, it means more products from more stores, discoverable through the Google Shopping tab. For advertisers, this means paid campaigns can now be augmented with free listings.”
Credit source: Google
Here is how we break this up for you to better understand what it means to businesses.
1. Shopping Ads: No longer a compulsion to serve your products in Google Shopping
This is a huge sigh of relief for merchants and businesses as Google has opened up its Google Shopping tab for an equal and fair playground for all businesses, big or small. Businesses don’t have to comply for the Shopping Ads program to surface their products in Google Shopping.
All you need to do is just create your merchant center account and get your feed uploaded there and sign up for the Surface Across Google platform to get your first free listing approved.
You can refer to this support guide from Google on how to Show your products in free product listings on the Google Shopping tab (US only).
2. What does it mean for the advertisers?
Not much has changed for the advertisers as you can continue to serve your products in Google Shopping tab under sponsored slots. But yes, due to this changing dynamics of free listings, we are yet to see how this unfolds other metrics of organic rankings within the shopping tab and how the augmentation between paid and organic listings will come out in the coming days ahead.
Meanwhile, Shopping Ads on Google Search index will continue to serve as it is.
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