CedCommerce, a leading eCommerce solution provider, has always been working towards the aim of “making the commerce simpler for merchants”; which is why the Facebook & Instagram Shopping app got an all-new design and feature updates creating better shopping experiences.
The new update to the Facebook & Instagram Shopping app helps businesses grow across the Facebook ecosystem. The app now comes with the added advantage of Facebook Business Extension (FBE); aiming to make the selling process more seamless. By integrating to FBE, you can unlock the broad suite of business tools in eCommerce service verticals like; Facebook Shops, Page Shop, and Instagram Shopping. Explore further to know what’s new with Facebook & Instagram Shopping app and how it is beneficial for your budding business.
What is Facebook Business Extension (FBE) and its benefit?
To make the selling process more seamless across the Facebook ecosystem, Facebook has introduced Facebook Business Extension (FBE). The FBE is a pop-up-based solution; that allows you to set up your business easily and manage Facebook assets like Facebook Shop, Facebook page, product catalog, Facebook pixel, ad account, and much more. It offers you listed benefits:
- Business across the Facebook ecosystem: With FBE, you can manage your business efficiently across Facebook surfaces. You can easily connect your business account, Facebook Page, product catalog, and Instagram profile from a single location.
- Insights into your business: Once integrated with the FBE, you can get valuable insights into your business. Through which you can keep track of all your earning and order status from the dashboard of the app.
- New to Facebook & Instagram: If you are new to Facebook or Instagram, worry not. You can easily set up your Shop on Facebook & Instagram by connecting your Facebook account with the app and follow the listed steps.
As a Facebook partner, CedCommerce has made it easy for you to leverage the extended benefits of FBE; like multichannel selling experience, obtain the insights, surface the products to a targeted audience, and much more right from within the app.
Besides, you can also make it easy for your customers to make a purchase right from within the app through checkout on Facebook & Instagram (currently available for US merchants).
The new phase of Facebook & Instagram Shopping and its features.
With the all-new design and features, the app has made it easier for you to expand your reach, drive discovery and sales by leveraging Facebook shopping tools like; Facebook product catalog, a Facebook Pixel, a Facebook Page, and Instagram Profile. Thus, helping you to get incremental profits to your business and increased customer base. Let’s explore the features one by one:
The new user interface
The all-new Facebook & Instagram Shopping app gives a glimpse of your entire selling journey. The dashboard of the app provides you information about your products, orders, earnings, and all recent activities.
More order details
With the app, you can now manage all your orders more efficiently across Facebook & Instagram. You can also view more details like Buyer’s information, Order details, and Listing items all through from a single location.
Easy onboarding process
The new interface of the app consists of three major steps. Connect the Facebook account with the app. Then, do warehouse and category mapping. And map the attributes of the products. Thus, reducing the hassle of the long onboarding process.
Having said that, by integrating with the Facebook & Instagram Shopping app, you can bring the best business tools to your Shop. And make your Shop a one-stop shopping destination for your customers. Also, you can leverage the additional features of enhanced catalog, easy product upload, product repricing and make your selling process a way more seamless across the platform.
Wrapping it up
Facebook Business Extension (FBE) enables you to make the most out of the Facebook ecosystem. With the increase in the craze for online shopping, Facebook and Instagram have become popular shopping destinations for customers. Now is the time for you to get onboard to the Facebook family of apps and leverage the benefits of FBE. As a preferred Facebook partner, CedCommerce is working tremendously to help you scale your business faster and providing you with best possible assistance wherever you are. In case you have any queries; you can drop down your comments below or contact us on Twitter, Linked In, Facebook, or Skype.